Case Study: Hucklebury E-commerce Web Design & Branding

Client: Hucklebury
Scope: Shopify E-commerce Web Design & Development, Branding, Interactive Art Direction, Identity & Brand Guidelines

Overview:

Hucklebury, a niche brand specializing in exclusive made-to-order men’s clothing, sought to elevate its online presence and appeal to a discerning clientele seeking high-quality fabrics and classic cuts. POISON led the development of Hucklebury’s Shopify e-commerce platform, focusing on an elegant and intuitive user experience that reflects the brand’s commitment to quality and personalization.

Creative Development:

We crafted Hucklebury’s brand identity and guidelines to embody sophistication and timelessness, with a sleek, user-friendly design tailored for a high-end audience. The interactive art direction emphasized clean visuals, allowing the quality of fabrics and craftsmanship to shine, while facilitating an engaging, seamless shopping experience.

Outcome:

Our work provided Hucklebury with a polished, cohesive online presence, positioning it as a premium choice in the made-to-order menswear market. The Shopify platform we designed continues to attract and serve their niche market, elevating the brand’s online identity and customer experience.